Our ethos
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Simple
"Less than ten" the purpose behind the brand. Our products focus on having less than ten ingredients so you know exactly what you are putting on your skin.
Absolutely no bullsh*t, each of our ingredients are chosen with purpose. No fillers, no unnecessary fragrances and no complex 10 step formulas or routines. Simple skincare that works.
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Safe
Safe for you, and safe for the environment.
Each of our products is designed for even the most sensitive of skin. From babies to eczema and high count allergies, our skincare is designed with you in mind. Our packaging is chosen to have the lowest environmental impact, with the long term goal of 100% recyclable, domestically biodegradable or carbon neutral.- No pthalates
- No parabens
- No sythetic preservatives
- No endocrine disruptors
- No petrochemicals
- No PEGs or chemicals with high contamination risks
- Low allergen ~
(~ We will never use the term "hypoallergenic", as anyone can be allergic to anything. Our products are designed to have the lowest possible chance of sensitisation, with no unnecessary plant extracts)
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Transparent
Skincare is science!
We believe that understanding the hows and whys of your skincare are important.
In addition to sharing educational content backed by published research on our social media and website, each of our orders is shipped with information about the product itself. This includes a breakdown of each ingredient; the whats, chemistry, sourcing and purpose of each component, including our packaging choices!
... alternatively you can read all of that here in our *Lessthanten College of Knowledge* (coming soon)